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February 4th, 2013

How Social Media Helps Brands Connect to Social Consumers

Have you ever been on Facebook and posted a request to your friends to recommend a great restaurant in a city you’ll be visiting? Did you notice ads starting to populate on the right side of your page for restaurants in that city? That’s Facebook’s ad campaign picking up the keywords in your post and giving you what you want. While that is pretty cool in itself, what’s even more cool is seeing how many of your friends like that restaurant’s page. In today’s social consumer’s eyes, the friends’ likes has more weight than the ad itself.
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January 7th, 2013

Anyone Can Now Like Your Check-ins On Foursquare

Foursquare is making a minor tweak to the service in the hopes to spur more engagement with every check-in you make. Now, people can like your check-ins, even if they aren’t friends with you on Foursquare.
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December 10th, 2012

7 Ways To Make Your Life Awesome with AdWords Labels

Google heard the cries from search marketers buried under mountains of data and responded with a wonderful and flexible solution: labels. Using labels, AdWords users can essentially assign tags to campaigns, ad groups, keywords, and ad copy. These tags allow users to slice and dice account performance data for all items marked with these tags. Being the analytics geek I am, I was excited to start slapping tags on everything in the hope of finding new perspectives on account performance. After calming down a few months later, I have put together the following seven practical ways to turn AdWords data into actionable information.
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November 19th, 2012

Google Now Allows 15 People In Google Hangout

Google announced today that it has extended the limit for the number of people you can invite to a Google+ hangout from 10 to 15.
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October 29th, 2012

Pinterest Gets New Website Verification

Pinterest announced that it is launching website verification, in order to let users verify when they are the owner of the site associated with their Pinterest profile.
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October 8th, 2012

What Internet Marketers Know That You Don’t

I use the term “Internet Marketer” in the title here in a less than flattering way. There are certainly those who make a living selling products and services via the Internet that deliver real value, but many “info and Internet” marketers also prey on people’s fears, hopes and irrational dreams to pedal worthless junk over and over again.
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September 17th, 2012

Geo-Targeting Options for Tweets Expanded

Back in July, Twitter began to allow promoted tweets to be targeted by location. The geo-specific ads were dubbed ‘targeted tweets” by Twitter, and allowed brands to reach specific audiences without first sending a tweets to every single one of their followers. The feature was first tested with big name advertisers like Coca-Cola and Wendy’s but is now currently available to anyone who would have reason to promote a tweets (or an account).
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August 27th, 2012

Everything you need to know about Instagram hashtags

Instagram is a great iOS and Android app available to photo enthusiasts. One of the things that make it great is the interaction that one can build through images, with friends and new contacts alike. To build these new connections, hashtags play a very important factor.
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