November 4th, 2013
After the announcement of Instragram ads, the first ad was debuted on Friday by the well-known fashion brand Michael Kors. And if we look at the comments in the screenshot, users of Facebook-owned photo-sharing network aren't quite happy with the announcement.
The Instagram ad by Michael Kors has an image of the watch from the Timeless collection of the brand. The US users will see the ad, even if they are not following Michael Kors on Instagram.
If you want to hide the ads, tap the button with three period and a feedback pop-up will appear, as to why the ad did not appear interesting to them.
October 7th, 2013
LinkedIn has long been thought of as the professionals’ social media platform.
September 9th, 2013
Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been very hesitant to “sell” in the social space. That could be, in part, because of fears that a more upfront approach would drive away fans and cause decreased levels of engagement. But, in truth, there are many brands selling successfully in social. It just takes a little finesse (and, if it makes you feel better, you can call it “marketing” instead).
August 16th, 2013
According to a study by Deepfield, Google is involved in creating 25 percent of all the Internet traffic in the U.S. A similar study was conducted in 2010, when Google was found to be involved in 19 percent Internet traffic generation.
July 29th, 2013
There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. While we are already seeing simple examples of this in surveillance cameras and sensors, there are clearly benefits and concerns, for example privacy issues, that will stretch well beyond our comfort zone. How will this explosion of connectivity change our businesses and social institutions? The most important thing to realize is that we are already living in an era when the way things and devices are connected profoundly influences and affects our lives. To get connected or “go online” does not require an extra step in our daily life; being online is our life! Mark Zuckerberg once said that babies are no longer raised with bytes but they are born into bytes.
July 8th, 2013
Although the numbers have magnified in the year that’s passed since Intel published this graphic representation of what’s happening every minute on the internet, it’s still a terrific visual snapshot of the huge scale and scope of what technologies are enabling people to do.
This attractive graphic – perfect for corporate decks and presentations on tech trends – includes metrics we’re used to seeing these days in reports and projections on the evolving technology and people-behaviour landscape (how many emails sent, Facebook views, new tweets, Google searches, etc).
June 17th, 2013
I had the opportunity to present at LeWeb in Paris, arguably Europe’s largest conference dedicated to the future of technology. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what we’re trying to do.
May 22nd, 2013
Pinterest has introduced what it refers to as “more useful pins”. Essentially, they’re adding relevant information to certain types of pins so people can take action on the pins that they like.