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December 15th, 2014

One person can change the world. Thank you, Internet

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. While there may well be 3,015,231,472 Internet usersworldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers.  And another word for lurker is “reader,” is “follower,” is “fan.” That said, in 2014 you have more access to the world while sitting on your couch in your sweats and bunny slippers than in any time in history. Read More…

November 24th, 2014

Information overload: beyond better filters

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” The problem of having more information around than what we can possibly process has been with us since ancient times. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information. Read More…

October 29th, 2014

Filling the Sales Pipeline for Manufacturing – Hitting 2014 Sales Goals

No one would doubt that B2B customers are shopping and buying differently today. Thanks to the internet, customers move more quickly along the buying process armed with increased knowledge and more choices. Now that more than half of 2014 is behind us, what needs to change for your team to have better than a 50% chance of meeting the sales goals set for this year? Read More…

September 29th, 2014

Try StumbleUpon If You Want To Increase You Pageviews

I was just minding my own business submitting an article to StumbleUpon, when I couldn’t help but notice an entirely new experience when I clicked the submit button. Read More…

September 8th, 2014

Internet Marketing: Aim for meaning, not traffic!

Would you like to turn your website or blog into a massively valuable asset for your business? If you just answered ‘yes’, it’s entirely possible you will need to change the way you think about Internet traffic or visitors and page views. Read More…

November 4th, 2013

Instagram Ads Make Their Official Debut with Michael Kors!

After the announcement of Instragram ads, the first ad was debuted on Friday by the well-known fashion brand Michael Kors. And if we look at the comments in the screenshot, users of Facebook-owned photo-sharing network aren't quite happy with the announcement.

Instagram Ads Make Their Official Debut with Michael Kors!

The Instagram ad by Michael Kors has an image of the watch from the Timeless collection of the brand. The US users will see the ad, even if they are not following Michael Kors on Instagram.

If you want to hide the ads, tap the button with three period and a feedback pop-up will appear, as to why the ad did not appear interesting to them.


October 7th, 2013

LinkedIn Accused of Hacking Email Addresses

LinkedIn has long been thought of as the professionals’ social media platform.
Read More…

September 9th, 2013

Selling with Social: Are You Ready?

Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been very hesitant to “sell” in the social space. That could be, in part, because of fears that a more upfront approach would drive away fans and cause decreased levels of engagement. But, in truth, there are many brands selling successfully in social. It just takes a little finesse (and, if it makes you feel better, you can call it “marketing” instead).
Read More…


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