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April 27th, 2015

Boost Online Lead Gen With These 4 Secrets

If you’re reading this (or listening via the new Convince & Convert podcast) you’re probably either creating online forms, or are somehow trying to get people to fill them out.

Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable. But yet we don’t spend much time talking about them, and how to improve their effectiveness. Read More…

April 6th, 2015

The Internet of Things will revolutionize marketing

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to cars) for customers. We’re starting to get glimmers of what this connected future might look like (e.g. Nest’s devices), and it is equal parts scary and awesome. While it’s too early to know what that the IoT will actually look like, what is clear is that the IoT will revolutionize marketing. Read More…

March 11th, 2015

3 Conversion tactics for your online ads

Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When structuring the copy for your online advertising, you need to be captivating, concise, and clear. Read on to understand more about how to give your ad copy some strong doses of these conversion-raising components of advertising. Read More…

February 9th, 2015

2015 is the year of the message board

In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the ’80s to the Internet Newsgroups of the ’90s to the forums of the 2000s, there have always been private and personal virtual communities that have have served their members honestly, openly, through trust, and been protected by the power of anonymity or through members-only protection. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Read More…

January 12th, 2015

The Internet of Everything is here

At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. To those unfamiliar with the term, the Internet of Things is simply the name given when smart devices are built into ordinary objects, such as clothing, so that the embedded devices can provide data back and forth from the cloud. This transfer of data enable insights and determines actions. While cars have had this type of technology for a while, this year gave us smart watches, connected toothbrushes, contact lenses, and tennis rackets. You no longer need to go to a tennis clinic to have your swing analyzed, just purchase a connected device and plug into the cloud. Read More…

December 15th, 2014

One person can change the world. Thank you, Internet

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. While there may well be 3,015,231,472 Internet usersworldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers.  And another word for lurker is “reader,” is “follower,” is “fan.” That said, in 2014 you have more access to the world while sitting on your couch in your sweats and bunny slippers than in any time in history. Read More…

November 24th, 2014

Information overload: beyond better filters

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” The problem of having more information around than what we can possibly process has been with us since ancient times. As long as we can have good filters to separate the good from the bad, having more information is better than its alternative: not having enough information. Read More…

October 29th, 2014

Filling the Sales Pipeline for Manufacturing – Hitting 2014 Sales Goals

No one would doubt that B2B customers are shopping and buying differently today. Thanks to the internet, customers move more quickly along the buying process armed with increased knowledge and more choices. Now that more than half of 2014 is behind us, what needs to change for your team to have better than a 50% chance of meeting the sales goals set for this year? Read More…


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