Quattro Using iTunes Purchase Data To Serve iAds To Users

When Apple announced its new iAds mobile advertising network for the iPhone and iPad ,Steve Jobs promised features that “cannot be duplicated” by any competitor. It turns out that  one of those unique features is your iTunes purchase data. 

An emailed sales pitch from a sales rep from Quattro (a mobile ad network recently purchased by Apple) obtained by TechCrunch refers to a “new program launching this month called ViP (Verification of iTunes Purchase)”. The programs ties iPhone and iPad ads in apps directly to your purchasing data from iTunes where than can learn, among other things, the conversion rate of ad impressions to downloads via a “proprietary direct link from the ad to App Store”.

Using personal data to refine how ads are delivered is not new, and right now iAds VIP is designed to help developers sell more apps. But any ad program that offers “a proprietary direct link” direct to your iTune’s purchase data has huge implications for both fans and music marketers.

Comments

Social Media Aims To End Malaria

Sunday, April 25th was World Malaria Day and the United Nations is placing its hopes on you and the social graphs you’ve nurtured to finally end this deadly, yet preventable disease.

You see, every 30 seconds, a child in Africa dies from malaria and every 10 seconds, another case is diagnosed. That might not mean a lot to you…I’m sure where you are right now is probably the furthest away from Malaria and Africa. But even where you are, right now, you’re in a place to actually save a life…literally.

Read More…

UK And Canada Music Listeners Differ From U.S.

A new Vision Critical study of  music on smparthones in the US, UK and Canada, found major differences. While those in Canada and the UK are using apps on their smartphone or iPod Touch to listen to broadcast radio, U.S. users are more likely to listen to web-only radio and music streaming services.

Read More…

SEM Is Slated To Near $16.6 Billion In 2010

SEMPO (The Search Engine Marketing Professional Organization) has released it’s annual State Of Search Engine Marketing Report. The 2010 report confirms that Search is continuing its meteoric rise.

The North American search engine marketing industry is expected to reach $16.6 billion by the end of the year. This will represent growth of over 13% from 2009 – which was about $14.6 billion.

Read More…

Insiders Guide To Creating A Successful Live Blog

So here I sit in the DFW airport hanging out with David Berkowitz and Joe Morin waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission” for SXSXi is to create content after all.

Read More…

30% Of The US Don’t Use The Internet, Can They Be Ignored?

A new survey by The Department of Commerce’s National Telecommunications and Information Administration shows that 30% of U.S. consumers do not access the internet, but for most it’s not because they don’t want to.

Read More…

Owen Van Natta Offically Out The Door

(News & Analysis) - MySpace CEO Owen Van Natta is being forced to step down effectively immediately after just 10 months as the helm of the struggling social networker. Van Natta will be replaced by newly-elevated co-Presidents Mike Jones and Jason Hirschhorn, who will each report to Jon Miller, Chairman and CEO of Digital Media for parent News Corporation. 
Read More…

Users Leave Newsday After Being Hit With A Paywall

All of the talk of paywalls for online content that gets the bulk of the attention by the ‘press’ is focused mainly on large publications like the New York Times, and the Wall Street Journal. These publications have international readership and have significant influence when it comes to coverage of the major events in the world as well as in the business arena. Because of this significant influence many believe that the paywall discussion is valid because people need these sources to stay informed.

Read More…