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NBC Getting Things Right
By Jordan McCollum
Expert Author
Article Date: 2007-10-26
It's time we recognize some of the things people are doing right (aside from buying 1.6% of Facebook).
NBC's The Office Social Network Takes Off
It's hard to go anywhere on Facebook without seeing an app based on the popular sitcom, The Office. NBC has started to capitalize on this social currency with a social network of its own. Launched last month, the social networking site, Dunder Mifflin Infinity
But the 12.5% conversion rate isn't the only impressive stat the network can boast. According to MediaPost, NBC must have known that "The Office" had a highly engaged audience when a newsletter promoting its new site was met with a 73% unique open rate and a 56% unique click-through rate. So maybe not everything NBC touches withers and dies.
(Disclaimer: I'm still mad at NBC for delaying Law & Order's season premiere until January. :P )
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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
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