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Males Are The Predominate RSS Users
By Steve Rubel
Expert Author
Article Date: 2006-04-18
The Media 2.0 blog breaks down a bunch of really interesting statistics from the latest AdAge Interactive Fact Pack (PDF):
* MySpace is in the top 10 most-trafficked sites at #8 (right behind Amazon.com)
* 70% of Media & Communications companies said they were going to include blogs and social networks into their marketing efforts
* 35% will spend marketing budgets to develop in-house blogs
* 78% of RSS feed users are male
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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