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MySpace Mania
By Steve Rubel
Expert Author
Article Date: 2006-03-30
My Edelman colleague Marilynn Mobley sent over some staggering statistics about MySpace.
They got my head spinning considering this site was hardly on any of our radar screens a year ago.
It is the largest online social networking portal on the web
It has 61 + million registered users with 21+ million unique visitors (media metrix)
It's the second largest destination on the web, by page views
It splits 50.2% male, 49.8% female
They reach more men online than ESPN.com. They reach more females online than iVillage.
The primary age demo is 16-34
They have 1.4 million registered bands, 350,000 band blogs
The site attracts 220,000 new registrants daily
There are 50,000 groups including fashion, health, wellness & fitness, sports and recreation, music, film, TV, etc.
And last but not least it costs $35,000 to launch a profile for marketing purposes.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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