It seems like a new report on social media marketing is released weekly. Today, we see a new report from Razorfish–which surely must help with its attempts to find a knight in shining armor.

We recently did the first-ever sponsored Tweet-a-thon for one of our clients, NCM Fathom Events, and their event A Powerful Noise. It was the first time just sending a tweet generated a donation from a third party, and it went extremely well, with more than 2,800 Tweets rolling out in 4 days.