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Saving Your Blog From The FTC

Monday, October 19th, 2009

One of the big discussions both here at Blogworld Expo and in the blogosphere in general is the implication of the new Federal Trade Commission’s new regulations for online advertising practices from the Bureau of Consumer Protection.

Facebook Creates Easier Website Ad Managing

Monday, October 5th, 2009

I have to give the folks at Facebook credit. They keep grinding forward with news that is relevant to making money and providing a better service for marketers. Earlier this year everyone wanted to throw the whole Facebook thing in the center of the ring and stone it to death. They couldn’t do anything right [...]

Do Newspapers Need A Bail Out Or Restructuring?

Monday, September 21st, 2009

Over on “the hill” a blog news site comes news that there is a newspaper tax bailout bill being seriously proposed in Washington. Newspapers do not need a bailout bill; they need to restructure to meet the needs of the new way of doing things. Much like buggy whips, assembly before the assembly line, the [...]

How To Valuate And Purchase Internet Domains

Monday, August 24th, 2009

Buying domains can be a tricky issue. A crucial factor in the success of an online start up is a fantastic domain name. It is easy for people to remember and link to the site. Domain names should be easy to spell, easy to say and have a .com extension. If the domain name aptly [...]

Virtual Worlds On a Major Come Back

Monday, August 10th, 2009

And you thought Virtual Worlds were so passé…a new study suggests that virtual worlds may be getting a second life. In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash and ultimately a bit of a retreat in the process. By [...]

Study Shows Online Users Seldom Trust “Internet” Friends

Monday, July 13th, 2009

It seems like a new report on social media marketing is released weekly. Today, we see a new report from Razorfish–which surely must help with its attempts to find a knight in shining armor.

How Do You Do Things That Get You Noticed

Monday, April 6th, 2009

We recently did the first-ever sponsored Tweet-a-thon for one of our clients, NCM Fathom Events, and their event A Powerful Noise. It was the first time just sending a tweet generated a donation from a third party, and it went extremely well, with more than 2,800 Tweets rolling out in 4 days.

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