As we discussed a little while back, Facebook is going for the democratic (not the party) approach of putting the proposed changes to their terms of service to a vote. The polls opened yesterday and the idea is that with the users of Facebook ‘making the call’ there can no longer be an uproar over [...]

We recently did the first-ever sponsored Tweet-a-thon for one of our clients, NCM Fathom Events, and their event A Powerful Noise. It was the first time just sending a tweet generated a donation from a third party, and it went extremely well, with more than 2,800 Tweets rolling out in 4 days.