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09.06.06
Visitors Value Video Viewing Variety
 By David A. Utter
A survey by AOL and AP found that 54 percent of Internet users have watched or downloaded a video clip.
The usage of online video has increased by a third since the same time last year, according to the video survey performed by the two firms, as 32 percent of respondents said they watch more video today.
Pre-roll advertising beats paying for video when it comes to revenue models, as far as the viewing audience is concerned. 71 percent said they would not mind watching a commercial before seeing a video, while 23 percent said they would rather pay for the privilege.
Here is how video content consumption broke down for the viewing audience that responded to the survey:
-- News: 72 percent
-- Television or movie clips: 59 percent
-- Music videos: 48 percent
-- Sports highlights: 44 percent
-- Amateur videos: 43 percent
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-- Concert highlights: 23 percent
-- Full-length movies or TV shows: 22 percent
-- Live sporting events: 17 percent
-- Video podcasts: 17 percent
-- Live concerts: 9 percent
Nearly 70 percent of video watchers end up at a video simply by browsing the Internet. But plenty of people get to a video thanks to a friend's or family member's suggestion, at 61 percent.
Video sites have built up some loyalty among Internet users. 58 percent in the survey regularly visit a roster of video sites they prefer. Only 37 percent use search engines to find them, a number that may be disappointing to big Internet/search players like Google and Yahoo.
"There's no question that online video usage is growing faster than most predicted, particularly as more diverse, appealing and high quality branded video content is being made available on the Web," said Kevin Conroy, Executive Vice President of AOL.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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