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03.27.06


CNN Resets Its Home Page

By David A. Utter

Several changes on CNN's website embrace a look and feel that puts a lot of emphasis on above-the-fold navigation and presentation options.

Tabbed content and horizontal navigation show up as the newest features in the relaunch of the CNN website. Visitors to CNN.com can hit the various content areas, as well as podcasts and videos, more easily from the revamped site.

The tabs let users switch between Top Stories and Most Popular in the Latest News section. Tabs have their place in CNN's video options, as well. The free video section has tabs for Most Popular and Best Video, while the premium video service, CNN Pipeline, offers live video and a tab explaining how the premium service works.

The changes do resemble the way the Washington Post's looks, with a photo and feature story on the left side of the page, several latest news headlines in the center, and an advertisement box on the right. All of the elements appear above-the-fold, with further content available by scrolling.

Placing the ad box on the right side of the page follows a long-held truism among print media: people's eyes tend to start at the top right of a page. Portals like AOL, Yahoo, and MSN do this too.

Gadgetopia blogged its observation that CNN.com's fixed width of 980 pixels shows how it has moved past developing content to fit 800x600. The blog suggests it may be time for other sites to do the same.

CNN's new changes fit well on laptop screens, where stock video cards tend to max out at 1024x768 in the models more commonly toted around by CNN's wide audience of business users.


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Google's New Look Through Javascript

By David A. Utter

ZDNet's "Googling Google" blogger Garett Rogers found a Javascript trick that unveils the occasionally glimpsed new look of Google's search results to Firefox users.

Rogers posted about the clever Javascript workaround he crafted after finding instructions on an Italian website for seeing the alternative Google layout.

It appears an Italian blogger, Salvatore Aranzulla, first uncovered the cookie trick needed to make this work. When used, the SERPs in Google display a list of links on the left side of the page.

These links, to Web, Images, Groups, News, Froogle, and Local, appear with green bars next to them. The bars indicate roughly how many results a query has for those various searches. A query for "exchange traded funds" has lots of green next to Web and News, but very little for Images.

Rogers has made this more useful by making a "Toggle Google Look" bookmarklet based on the observations of the cookie behavior documented on the Italian sites. Users can also set the necessary cookie manually through the use of a Firefox extension like "Add 'n Edit Cookies."

The same trick does not appear to work in Internet Explorer or the Opera browser. Firefox worked exactly as Rogers described.


About the Author:
David Utter is a staff writer for WebProNews covering technology and business.


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