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08.25.05
Yahoo
Broadband
 By
Jim Hedger
Yahoo has made a couple of interesting moves this week as it works to become the
network advertising provider of choice for much of corporate America .
Yahoo is concentrating on serving ads in the lucrative entertainment sector. It
is also interested in branding user-experiences in a network of online advertising
mediums.
On Tuesday, Yahoo opened the day with the announcement of a multi year advertising
deal with media giant Viacom. The arrangement will have Yahoo providing search
services and paid search advertising to online Viacom properties including CBSNews.com,
MTV.com and BET.com.
Later the same day, Yahoo also announced a partnership with Verizon designed to
offer a high-speed DSL service to US customers for $14.95/mth. For the fee, users
will get a slightly slower DSL connection with a host of Yahoo services, on-demand
products and security software.
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"Yahoo brings a unique blend of innovative Web services, deep experience
in partnering with broadband service providers, and strong brand stature to this
alliance,"Dan Rosensweig, Yahoo COO said in a statement. "This preferred relationship
with Verizon underscores Yahoo's success in partnering with access providers to
create a powerful broadband Internet experience that delivers the most value to
consumers."
It will also give Yahoo tens of millions more registered users to bolster investor
confidence going into 2006.
About the Author:
Jim Hedger is the SEO Manager of StepForth
Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the
result of the consolidation of BraveArt Website Management, Promotion Experts,
and Phoenix Creative Works. |
