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August 3rd, 2015

How To Optimize Your Instagram Marketing

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it’s about to become a much better one for a lot more businesses thanks to recently announced features. Read More…

July 6th, 2015

Internet marketing abhors a closed door so open a window

Summary:Never paint your visitor into a corner. Never leave your visitor hanging. If you don’t offer everyone who visits you an opportunity to take another step towards you, you’re doing yourself a disservice.

Read More…

June 1st, 2015

Social media monitoring: why it’s a must

Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Read More…

April 27th, 2015

Boost Online Lead Gen With These 4 Secrets

If you’re reading this (or listening via the new Convince & Convert podcast) you’re probably either creating online forms, or are somehow trying to get people to fill them out.

Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable. But yet we don’t spend much time talking about them, and how to improve their effectiveness. Read More…

April 6th, 2015

The Internet of Things will revolutionize marketing

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to cars) for customers. We’re starting to get glimmers of what this connected future might look like (e.g. Nest’s devices), and it is equal parts scary and awesome. While it’s too early to know what that the IoT will actually look like, what is clear is that the IoT will revolutionize marketing. Read More…

March 11th, 2015

3 Conversion tactics for your online ads

Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When structuring the copy for your online advertising, you need to be captivating, concise, and clear. Read on to understand more about how to give your ad copy some strong doses of these conversion-raising components of advertising. Read More…

February 9th, 2015

2015 is the year of the message board

In the beginning, the Internet was populated by an infinite number of ad hoc communities. From ANSI BBS dial up communities in the ’80s to the Internet Newsgroups of the ’90s to the forums of the 2000s, there have always been private and personal virtual communities that have have served their members honestly, openly, through trust, and been protected by the power of anonymity or through members-only protection. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Read More…

January 12th, 2015

The Internet of Everything is here

At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology space, a lot of the hype in 2014 was around cloud computing, Apple’s new offerings, and the Internet of Things. To those unfamiliar with the term, the Internet of Things is simply the name given when smart devices are built into ordinary objects, such as clothing, so that the embedded devices can provide data back and forth from the cloud. This transfer of data enable insights and determines actions. While cars have had this type of technology for a while, this year gave us smart watches, connected toothbrushes, contact lenses, and tennis rackets. You no longer need to go to a tennis clinic to have your swing analyzed, just purchase a connected device and plug into the cloud. Read More…

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