Pinterest has introduced what it refers to as “more useful pins”. Essentially, they’re adding relevant information to certain types of pins so people can take action on the pins that they like.
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In early January, Pinterest began testing its new look, which started rolling out to everyone in mid-March. Reactions have been mixed. Now, they’ve made some additional updates.
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Mozilla recently unveiled a project that they have been working on for over a year and a half called Open Badges. The concept is built around people being able to gain recognition for skills that they earn on the web, anywhere on the web. Ideally an individual will be able to acquire virtually any skill on any site. Right now we see the concept of badges being deployed on social media sites such as Foursquare or on enterprise social software applications such as Yammer but Mozilla is looking to take this one step further.
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After hinting at it for some time, Pinterest has finally launched its first web analytics product for website owners.
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Google has launched a new Change History feature in Google Analytics, aimed at helping users understand updates to their accounts.
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Have you ever been on Facebook and posted a request to your friends to recommend a great restaurant in a city you’ll be visiting? Did you notice ads starting to populate on the right side of your page for restaurants in that city? That’s Facebook’s ad campaign picking up the keywords in your post and giving you what you want. While that is pretty cool in itself, what’s even more cool is seeing how many of your friends like that restaurant’s page. In today’s social consumer’s eyes, the friends’ likes has more weight than the ad itself.
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Foursquare is making a minor tweak to the service in the hopes to spur more engagement with every check-in you make. Now, people can like your check-ins, even if they aren’t friends with you on Foursquare.
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Google heard the cries from search marketers buried under mountains of data and responded with a wonderful and flexible solution: labels. Using labels, AdWords users can essentially assign tags to campaigns, ad groups, keywords, and ad copy. These tags allow users to slice and dice account performance data for all items marked with these tags. Being the analytics geek I am, I was excited to start slapping tags on everything in the hope of finding new perspectives on account performance. After calming down a few months later, I have put together the following seven practical ways to turn AdWords data into actionable information.
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