March 10th, 2014
Pew Research has just unveiled the results of a massive survey about the internet to mark the 25th anniversary of the creation of the World Wide Web. It’s dense, and there’s a lot to comb through, but I think the question from Pew that is best suited for such a retrospective is this:
February 17th, 2014
What is LocalU?
Local U is an informative four-hour crash course in the basics of internet marketing — and especially Local Search. It’s largely a beginners’ event that is intended specifically for business owners and is aimed at helping them to thrive online.
I’m excited to be an organizer for this event, along with Kathy from Kat & Mouse Internet Marketing and Mike Blumenthal.
The speakers at this event are experts in their field, and generously share their knowledge with the attendees. If you are local business owner in Silicon Valley, don’t miss this event – you will take away lots of valuable, actionable tips to help your business online.
What You Will Learn
- The ABCs of Local Search
- How to get your website to rank in the local listings
- How to make your website more effective (I will be presenting this section)
- How to be proactive about your online reviews
- How to leverage blogging and social media for your business
- and LOTS more…
You can also attend one of the breakout sessions and get all of your questions answered.
Here’s a short video that gives you a nice overview, from business owners who have attended the event in other cities.
How To Register
Local University will take place on May 1, 2014 from 8:30 am – 1 p.m at the Orchard City Banquet Hall in Campbell, CA.
Registration is very affordable at $129. You can save $50 if you sign up with my invite code here.
I hope to see you there! If you come to the event, make sure to say hello – I’d love to meet up with you.
January 27th, 2014
A new Global Commission on Internet Governance (GCIG) was announced today at the World Economic Forum Annual Meeting in Davos, Switzerland. Swedish Minister of Foreign Affairs Carl Bildt has been named as chair for the GCIG.
December 30th, 2013
Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? What if they turn off key services, eliminate more data or, most worrying, restrict access to customers?
December 2nd, 2013
Bolthouse Farms is utilizing Instagram for a pretty interesting campaign, encouraging users to snap pictures of its products, tag it with pre-determined hashtags, and get money-saving coupons to use toward the products.
November 4th, 2013
After the announcement of Instragram ads, the first ad was debuted on Friday by the well-known fashion brand Michael Kors. And if we look at the comments in the screenshot, users of Facebook-owned photo-sharing network aren't quite happy with the announcement.
The Instagram ad by Michael Kors has an image of the watch from the Timeless collection of the brand. The US users will see the ad, even if they are not following Michael Kors on Instagram.
If you want to hide the ads, tap the button with three period and a feedback pop-up will appear, as to why the ad did not appear interesting to them.
October 7th, 2013
LinkedIn has long been thought of as the professionals’ social media platform.
September 9th, 2013
Social media and sales are both based on relationships, yet these two have had a hard time coming together. Brands that aggressively sell online, in the media, and in brick-and-mortar shops have been very hesitant to “sell” in the social space. That could be, in part, because of fears that a more upfront approach would drive away fans and cause decreased levels of engagement. But, in truth, there are many brands selling successfully in social. It just takes a little finesse (and, if it makes you feel better, you can call it “marketing” instead).