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November 2nd, 2015

How Do I Know If My Internet Marketing Efforts Are Profitable?


Today’s Question: How Do I Know If My Online Efforts Are Profitable?

 Stoney deGeyter’s Answer from an SEO Perspective:

I would like to say that the answer to this question can be summarized by asking, “Are you getting the results you expected?” but, too often that answer is “No,” regardless of how well the web marketing efforts are doing. Ultimately, your success comes down to five things: Read More…

October 5th, 2015

Ten things to boost your SEO in one hour!

alfred infographic21 Weekly Infographic: Ten things to boost your SEO in one hour!

A crucial part of any digital marketer’s job includes how to boost the SEO of the website. Site traffic can easily be boosted by changing the meta titles and descriptions, link-building, analytics and more.

Here is an insightful infographic by Passion Digital with a list of tasks that will help to boost the SEO for your website in 60 minutes. Read More…

September 8th, 2015

The Social Media Usage Gap is Closing Between Men & Women

Social media use is higher than it’s ever been – across the board. This we know. But is there a marked gender difference in it?

According to Pew, a gender gap in social media use still exists, but it’s shrinking.

A recent study found that 80% of women use some sort of social networking site, compared to 73% of men. Read More…

August 3rd, 2015

How To Optimize Your Instagram Marketing

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it’s about to become a much better one for a lot more businesses thanks to recently announced features. Read More…

July 6th, 2015

Internet marketing abhors a closed door so open a window

Summary:Never paint your visitor into a corner. Never leave your visitor hanging. If you don’t offer everyone who visits you an opportunity to take another step towards you, you’re doing yourself a disservice.

Read More…

June 1st, 2015

Social media monitoring: why it’s a must

Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Read More…

April 27th, 2015

Boost Online Lead Gen With These 4 Secrets

If you’re reading this (or listening via the new Convince & Convert podcast) you’re probably either creating online forms, or are somehow trying to get people to fill them out.

Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable. But yet we don’t spend much time talking about them, and how to improve their effectiveness. Read More…

April 6th, 2015

The Internet of Things will revolutionize marketing

The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to cars) for customers. We’re starting to get glimmers of what this connected future might look like (e.g. Nest’s devices), and it is equal parts scary and awesome. While it’s too early to know what that the IoT will actually look like, what is clear is that the IoT will revolutionize marketing. Read More…


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